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Minute Maid: Putting the Squeeze on Customers
Fresh squeezed orange juice? Look at all the key words Minute Maid uses on this deceptive product: HOME SQUEEZED, PREMIUM, 100% PURE SQUEEZED. It looks just like the other premium brands that are not from concentrate. And it is priced about the same, too. But take a closer look (sadly, I didn't until after I got home): it's made from concentrate. Yes, it's been cooked, dehydrated, and reconstituted, permanently changing the flavor and lowering the quality in the process (although it is better than typical budget-brand frozen orange juice). But it's marketed to make people think it's the real fresh-squeezed product that Minute Maid's competitors sell. That's why the word SQUEEZED is so prominent.
They may be profiting with this trick, but they've lost my trust. I don't like this kind of deception. Not right after a presidential election, anyway. I need a break.
Come to think of it, can I even be sure it's real orange juice? It doesn't say what kind of concentrate they used. Maybe "orange" refers to the color they achieved with artificial dyes? Maybe it's orange style juice, or a juice style drink, or a drink style slurry? When you've been tricked once, it's a good idea to be suspicious in the future.
(Minute Maid is a Coca Cola company.)
