A Breakthrough in Targeted Innovation
Conquering Innovation Fatigue: Now at Amazon!
Conquering Innovation Fatigue is a new book on strategy and innovation published by John Wiley & Sons. Its authors, Jeff Lindsay, Cheryl Perkins, and Mukund Karanjikar, bring decades of experience and diverse backgrounds together to reveal new insights and strategies based on understanding the personal side of innovation. See what leading experts in business and innovation say about the book.
Supporting blog: InnovationFatigue.com
My RSS Feeds
Tropicana Light and Healthy: Just Added Water for Twice the Profit!
posted Thursday, 30 September 2004
Consumer Reports in its latest issue, November 2004 (it's not even October yet - I feel like I'm looking into the future), has a "Selling It" section on the last page (inside cover) that exposes a Tropicana rip off. Their new Tropicana Light and Healthy product with "1/2 less sugar and calories" has more added water than orange juice, with some artificial sweetener thrown in. It's over 50% added water, but sells for about the same high price as their pure premium orange juice. What a concept! What could you do with this kind of marketing boldness in other areas? And which presidential candidate(s) may have already tapped into Tropicana's expertise for campaign guidance?comments